EPISODE 17:
The Secret Growth Formula Content Creators Must Know!

00:38
Okay, Bali Business Club. We’re here with the famous Anti Prophet And today we’re going to talk about who you are, about who you are, why you’re in Bali and specifically for business creators and content creators and influencers how you did what you did. I think you’ve got what, 2 million odd subscribers in two years. Yeah. Yeah. Yeah. Just over 2 million. I used to have more, but TikTok kicked me off for criticizing Andrew Tate. So I lost 300,000. I’m surprised Andrew Tate’s still on, I mean, on Tiktok, so.

01:07
Oh, he’s not. Even if you criticize him, they, they’re very, very against talking about him. So I got banned, unfortunately for mentioning the name. Oh shit. What does it say straight up? It’s a little bit weird sitting next to somebody. I can’t see any facial features, laughing, smiling, anything. So I suppose hands is a quite important aspect of, you know, what you do and how you communicate. Yeah. Yeah. No, for sure. I think there are two things. I think because my content lacks the visual element in

01:35
terms of like facial cues, I do have to be a little bit more animated with my hands when I’m communicating with the camera. But on top of that, I think my voice is ornamented enough that it keeps people interested. I think if I talked like this all the time, it would be less compelling. I see your hand gesture is great. I mean, I’m I’m trying, I’ve been watching your content for the last week and trying to emulate a bit like a, you know, how you do things. It’s engaging, how you present your non

02:01
verbal, you know, your visual communication cues. You know, yeah, it’s really interesting. Yeah. Yeah. I don’t think it’s anything that I started doing consciously necessarily. It’s just, I think when I’m presenting in public anyway, like the, the hands just tend to move. Yeah. I think this this conversation is going to be a little bit different though, just cause I’m so relaxed back here. But when I’m, when I’m, when I’m presenting in in public, I’ve always used a lot of hands maybe as much as like an

02:25
Italian, but yeah, it helps with social media for sure. So who is Anti Prophet like how to come about, who is it? Honestly Anti Prophet just came as a result of me wanting to talk shit into a camera. It’s really no more complicated than that. I just feel like I had some I felt like I had some things that I wanted to get out into the world, but the types of things that I wanted to talk about would not have been cool at the time because I was representing another big creator’s brand, that was a COO.

02:54
And, as a result of that, I needed to come up with a way to post anonymously hence the mask that you see right now. And then I did a little bit of AB testing at the beginning as well, where I posted without the mask, same exact video, same shot, same script, everything, no mask, and then did the exact same thing with the mask. And when I would post without the mask, I would get like 200 views. And then when I would post with the mask, I would get around 11,000 views. I think what the mask does for me

03:21
that someone’s like regular face wouldn’t do is when you’re scrolling across your social media feed and you come across this rather than like the 50th, just regular human face, you stop on this because you think to yourself, what the hell is that? And that at least gets me in the door. And then from there, I hooked their attention for the next three seconds with, you know a verbal hook. And then if I got them there, then I can pretty much keep them around for the rest of the video. So give me a little bit of

03:46
stats. Like what are we talking? So you started two years ago. What kind of numbers are you currently running? You know, subscribers, views, et cetera Yeah, so subscribers I am at around 2.1 million would have been 2.4 with, with Tiktok but such as life. And then view wise I am, I just crossed 800 million views organically across all platforms. So I think my biggest month on YouTube may have been 115 million views in a single month. Instagram Instagram really didn’t move for me for like the last year too much,

04:26
I was really kind of stuck at 200,000 followers, but within the last two and a half months I shot from 200,000 up to 515,000 somewhere around there now. So. And which kicked off first for you? Like what was the, what was your big spark? So Tiktok was actually the first thing to kick off for me. I think I got my first hundred thousand followers over there. And that was all in Bali, yeah? Yeah, it’s all in Bali. Bali. Yep. Everything has been here. I would say like 98% of my content in studio. sometimes I shoot out in

04:54
like you know, rice fields or whatever, but mostly in studio. But yeah, Tiktok was first. Then from there, I believe it was Instagram if memory serves and then from there, YouTube took off and that really, really took off in about a week. I went from 1300 subscribers to 300,000 and then it kind of cooled down for about six weeks. And then from 300,000, I jumped up to 1.1 million in, like two weeks. Okay. So apart from like you looking striking and all those kinds of things, I mean, it’s a unique

05:21
experience interviewing you want to tell you, but the content is it political, cultural, social commentary? Like, how would you define what you express? It’s literally everything you just mentioned. This really is a brand of me like hopping on camera and just talking shit, whatever I feel like I want to talk about. Sometimes I talk about like anti-red pill stuff. Sometimes I talk about philosophy. Sometimes I talk about geopolitics. Sometimes I talk about domestic politics in the US sometimes I talk about

05:49
what movie I saw earlier that week that I liked or disliked Bali’s teaming with content of whatever, whatever it is I want that I want to talk about. And that, that is, that has been good, I think in some ways and also has led to some limitations with the brand as well. that, you know, been a good learning experience, but Limitations as in like pigeonholing or limitations on reach It’s not even pigeonholing. It’s like, I’ve, I’ve created an audience where everyone is following, following me for a different

06:16
reason. And as a result, it’s it’s really hard for me to like sell something to people as an example, right? Because ultimately, what, when it comes down to it, I’m, I’m more of an entertainment channel. I’m not there to really solve like a specific problem. Like you go to YouTube, you’re having a problem in your business. You come across this guy, he solves the problem. You want to do business with him, alright. The with my brand is I’m trying to kind of strategize how to move forward in the political

06:43
space. And I think I have some really, really cool ideas, in terms of how I can congregate a lot of creators together have their followers repost their videos and get paid to do it. And then leverage all of that concentrated attention in one place and you know, go to, you know, political organizations and say, Hey, like, there’s like this one group together. Aggregation of Aggregation is political commentary. Okay. I suppose, you know creators, influencers, you know, small businesses or vying for

07:16
visibility, you know, you’ve done it. You got two million subscribers. If you were in this space now just starting out or your business or like, what would you, what words of wisdom would you kind of bestow onto the Bali influencer? Do a lot of content to do as much content as you possibly can. There are people who are really worried about doing content because like they’re worried it’s going to be wrong or it’s like not going to represent their business like corrected correctly or effectively and as a result, they’re,

07:42
they’re posting like two or three times a week or they’re posting seven times a week and thinking that’s a lot like you really need to be like creating at minimum like 14 videos per platform per week. And again, it can be the same 14 videos that you post across all platforms. So just 14 videos, but you know, the, the people who were posting once a day on Instagram, by the end of a given month, they’re going to end up having like 30 pieces of data to learn from. Whereas the people who are posting four videos a day per

08:12
platform and are posting to like four or five different platforms, that’s like 500 pieces of data by the end of the month that they can, that they can learn from. The main thing that I say to anyone who’s just getting started out is just, just start posting. But before you post, make sure that you have something that you’re optimizing around. Don’t just go onto social media and just start posting for the sake of posting. There’s a difference between like going viral and trying to make a business

08:33
model out of that but if you’re trying to seriously do business so that you can make sales on something optimized around that thing from the very beginning. Optimize around that like USP or concept or product or? Around product. Oh product, okay. Yeah. I mean, I know from looking at what you’ve done, a lot of your you’ve done, a lot of your kind of content is very polarizing. You know, there’s polarizing. You know, there’s a couple of contentious, hot topics, et cetera. How do you, that’s not really accessible,

08:55
possible for like a brand coffee house down the road. Like how, how would you kind of join those two concepts really, what you do to what they do? Where’s the touch points? If there are even any yeah, no, I think there absolutely are. I think too many brands are scared of being polarizing and really in your face with their marketing. And it’s much to their detriment. And most of the time it is if if they’re starting a new business and they’re afraid to go in that direction it will usually mean the end

09:24
of their business. I mean, think about how many businesses here in Bali, whether they’re restaurants or otherwise that open up and close within four or five months. And the only thing that they would need in order to make sure that that doesn’t happen is to have like a really aggressive polarizing kind of contentious social media marketing campaign. And there are a million ways that you can do that, right? But polarization sells, whether or not that’s a good thing is kind of beside the point. It’s just the

09:48
fact of the matter. You need to be polarizing on social media in order to breakthrough What do you think about that as like from a social phenomenon? It’s terrible. It’s terrible. Yeah. 100%. Yeah. 100%. Okay. So from an ideological perspective, you know, you’re doing something technically that you don’t actually support but it works, you know? Well the way that I like to kind of conceptualize it is as follows. Especially in the realm of short form, but even in the realm of long form, you always want to lead with

10:13
something that is super polarizing and then walk back the statement. The example that I always sort of gravitate towards is I had this video a couple of years ago where the title of the video and the first words out of my mouth in the video are “Women are full of shit” which is very polarizing, but immediately after that No wonder you wear a mask. Yeah, exactly. But immediately after that, I say, but the thing that we need to keep in mind is that men are equally as full of shit. And the point of that video is to

10:49
basically say that like, ultimately, like society only works when like men and women work together and one is not putting down the other. So it’s just easier if we go into the conversation being like, okay, I’m just as much like full of shit as the other person, because it makes society work better. Now, if I would have started that conversation excuse me started that video by saying men and women need to work together. Yeah, it’s not going anywhere It’s not going anywhere. But if I start with saying

11:14
“Women are full of shit” then all of a sudden people are either angry or and this is not good but people are like “Oh yeah, I totally agree.” But regardless of whether or not they agree with me or disagree with me they’ll stick around for the next three seconds where they can get to the core of my message, which is a little bit healthier. So I think in the realm of like business space where you’re not really talking about like societal issues or whatever, start with something polarizing, but then walk

11:36
back the statement. Maybe give some examples. Like what would that look like? So say you’re a bar or, you know, social content guide, doing travel kind of episodes. Like what are some examples Like what are some examples of that would work? Cause in politics it works really well. We’re really effectively, like what you and also social commentary Andrew Tate, you got Tucker Carlson you got this so easy to make commentary on these kinds of political issues you know, or issues that people feel very emotionally

11:59
strongly about. If it’s not something very emotive, how do you do it? Yeah, there’s a good example of this. There’s this guy on social media. His name escapes me, but he’s this Asian guy who owns a sign shop. He literally just makes signs that like go on like buildings, right? And the way that he’s kind of broken through on social media is he uses other people’s like kind of cringe trending clips and then kind of like cuts in like after like three seconds of the clip has been playing and then starts

12:27
talking. So for example, he shows a video of like this cringe boy, like wannabe boy band in California, and being like, Hey, I’m “Hey, I’m Chris. Hey, I’m Charles and we’re” and then he cuts in immediately after “and we’re” and he says, “You’re fucking lame. You’re fucking lame. Anyway this week we’re having a sale like 50% off on like whatever” And these videos are getting like millions of views. Right. So again the point there is So again the point there is unfortunately, whatever I would have to say here,

12:55
there isn’t really a one size fits all. It’s just figuring out how you can make the first three seconds as polarizing as possible either to convey a sincere message or to make people laugh just so they stick around for the rest of it. Yeah, I saw Mr. Beast say something about that the other day, it was like the first five or eight seconds is everything. And then you just walk it back from there, you know, It’s everything. So how does branding or thumbnails really, how does that fit into this whole thing? Like

13:25
how do you see it? How do you do it? Cause it’s important, especially YouTube, I suppose. Yeah. Yeah. So most of what I do is short form content. So I’m actually not thinking about thumbnails the majority of the time, cause they’re not relevant in the round of short form. If you’re playing the long form game, then yeah thumbnails are actually like thumbnails and title are like 50% of the game. That’s where 50% of your energy should be going into when you’re creating a video shouldn’t be like 50%

13:51
thumbnail title, 20% your hook, Another 10% on like the actual body of like what it is that you’re talking and then 20% on your outro, which is like complete, the complete opposite of what most people think. Most people think that like 50% needs to go into like what it is that you’re talking about, but then they don’t think about the intro. They don’t think about the packaging. They don’t think about the outro. And then they wonder why, you know the video doesn’t do well. It’s just, we all have collective

14:16
ADHD and we need to be seduced within like the first like three to five seconds to stick around. And again, that has to do with the hook at the beginning of the video. And it has to do with the packaging. We have to look at a video and think to ourselves, Hey, I want to click on that, which is all thumbnail and title. The way that I’m doing those at this point, specifically thumbnails is there’s a, there’s a great platform by the name of Pikzels, P I K Z E L S. We’ll put the link below. Yeah. Yeah. Go to my

14:42
affiliate link. Oh yeah. But yeah, really, really great resource. It’s the best thing for a thumbnail editing. I won’t go too much into it because I think it would be boring for your viewers, but if you guys need thumbnails, stop hiring thumbnail designers, just use Pikzels. Okay. Good to know. What do you think is most appropriate for who like I suppose it’s, it’s quite nuanced and up to the creator really, but you obviously short form all about short form. What do you see the main differences being in main

15:09
audience differences being in, you know, how you could get most more traction in one way or the other? You know. I think for most business owners, since I think that’s the majority of the people watching this or business owners, I think you actually need a little bit of both. you are going to use short form content in order to get you the reach and all of that reach is then going to funnel in the direction of your long form content. If you just do long form content by itself, you’ll you’ll be kind of spinning

15:34
your gears for a while. unless you’re putting out a lot of long form content and you’re trying to learn as fast as possible, right. with short form you end long form put together, you kind of get the best of both worlds and as a result, I think you kind of got to do a little bit of both. I see two of your videos. I think, yeah, it was obviously a short, got like over 40 million. Which were those pieces and why do you think it happened? And if you had to replicate that model, why would you say it did happen?

16:02
Oh man. You’re we’re, we’re going to go down the rabbit hole. I’ll give you the the regular like non conspiracy theory answer and then I’ll give you the I love the conspiracy one. Yeah, the schizophrenic answer. Both. Both sound exciting. Yeah. Great. So the first, I thing, just what the videos were about the first one that really popped up was this video where there was this kid, I think it was in London. If I, if I recall, or maybe it was the US I don’t remember, but he was taking a selfie and someone had been

16:29
stabbed behind him and was dead. They were at a Starbucks and he was saying “Bro this guy’s just, just died, bro. He just got stabbed, bro.” And he like really, really went viral on Tiktok. Could have built a personal brand out of it if he wanted to. But he just you know, it was too dumb to, to do it. Not dumb. I don’t think he should have done it in the first place. Right. But the the point of my video was that, you know we’ve gotten to this place in society where someone like that could build a

16:57
personal brand off of that if they wanted to because of the amount of attention a video like that garners. However, the problem there is that when everyone sees that they immediately blamed the algorithm for, you know being the type of machine learning. Yeah. It’s like, Hey, why is this algorithm like putting this in front of us? It’s like trying to control us is trying to make us sad, but ultimately the thing that we need to keep in mind is that the algorithm is really just a reflection of who we are and what our

17:22
interests are. So the real question to ask is not why is the algorithm putting this in front of me? Why is the algorithm identifying me as someone who will watch this video and why am I watching this video right now? Oh, it’s a mirror answer themself. Yes, exactly. Namaste. Yeah, namaste. Exactly. So, so that was the video that first popped off and then everyone who saw that was like, who is this guy? And then I had another video called why I wear the mask. They hopped over to that one and that was the next one

17:48
that got like 40, 40 million or so. So how deep into your whole experience was this? This is five months. Yeah. Okay. So how much traction are you getting before? Like basically on YouTube, none at all. This, this, this really popped off on YouTube, those two specific videos. When I first started Anti Prophet and remind me to get back to the conspiracy theory answer, because it’s a good one. When I first got started with Anti Prophet, I didn’t really know what I wanted to do. And as a result of that, on TikTok,

18:14
I decided I would make violin videos because I’m a violinist. That’s like what I do by trade. Oh wow. I was also a violinist. Oh really? Oh, that’s cool. Family of violinist actually. Oh nice. Well we should play together sometimes. I haven’t done it in many years But it’s a really difficult instrument to master. For As I’m sure you know For sure, yeah, yeah. So yeah, like I said, I was like, okay, maybe I could do some violin stuff. And then on YouTube, I originally started doing like really offensive

18:39
satirical skits. And then on Instagram I was doing more of what it is that I do now. So I did that for about a month or so. TikTok, I got like 80 followers as a result of like a hundred videos. It was bad. It was really bad. So I was like, Hey, this isn’t working. The satirical skits, I ended up getting like 300 followers, but, I didn’t like doing it. I felt gross by the end of the month because I just had to get more and more extreme. And I was like, this is stupid. I hate this. So. Satirical in what way?

19:08
I don’t even want to say man. Like it’s just, just offensive. They’re not even satirical, just offensive skits. It wasn’t cool. Anyway, by the end of that month I had one video pop off on all three of the platforms and it was on Instagram. I was giving like life advice or something. I don’t even remember what the what the video was about. But I saw that and I was like, okay, well I’ll just go in the direction of which the data is telling me to go. So I’ll go in the direction of just doing talking head stuff.

19:34
And then I started putting that content on all of the other platforms. TikTok was very forgiving when it came to the switch in content. YouTube was not, because I had those 300 followers at the beginning and they were all there for satirical skits. They were very confused when I started giving like heartfelt life advice. Right. And as a result to that because YouTube only, YouTube is still stuck in this mindset. I hope that they change within the next couple of years, but right now YouTube still

19:57
shows your new content to a small seed audience of people who interact with you or follow you. And depending on how that piece of content performs there, they then decide to show it to more people. Instagram and TikTok have moved out of that direction. The algorithm does most of the heavy lifting in terms of like figuring out who this, you know, who will resonate best with your content. But because I had built up these, offensive skits audience, like for five months, I went from like 300 followers to

20:25
like 1.300 followers just because I had the wrong seed audience. You said a precedent and then you can’t go back on it. Yeah. And you can. But like I really. Takes time. I just ignored YouTube for five months. Really. You think it would be worth starting a new channel or? I mean it could have, but it ended up working. So who cares? I think I would have blown up faster on YouTube had I started a new channel though. That’s for certain. Getting back to the conspiracy theory. So again, this is woo-woo

20:52
I have no way of proving this. However, I don’t think that my growth on YouTube was normal. it blew up so quickly at the beginning that like it didn’t beginning that like it didn’t feel organic and I didn’t pay for ads or anything. So I was worried that someone that didn’t like me like bought me a bunch of like bot followers in order to like ruin my analytics. That’s how quickly this happened. Quickly as in what we’re talking month? Like a week from like 1.300 to 300.000. And then from there from

21:17
300.000 to 1.1 over the course of like two weeks. And you never found the source? Well, yeah, it’s not that I never found the source, but you know at this point it’s not really news to anyone that there are a lot of nefarious actors online either posting through anonymous accounts or propping up different content creators that basically stir the shit when it comes to the type of content that like Americans or people in the West are watching. So based. So you’re a political pawn, are you? Dude, I that’s, this is my

21:46
schizo answer but like I really do wonder You really left leaning. I mean, what idea, what political ideology pigeonhole yourself somewhere? Like where would that be? No, not at all. But I do see a lot of like anti-Trump and Now, now, yes, certainly certainly. So here’s the thing. and my audience on YouTube, especially right now, like hates me for this. I actually built this believe it or not, I built this audience off of very far right leaning ideas. Oh, wow. Really? It was a real 180 We can get into

22:15
this if you want, but I kind of went through a lot of personal changes last year and I got to a place where I was like, holy shit, I hate the content that I’m creating and I don’t want to create it anymore. And you know, I was kind of holding out for hopefully some sort of what I hoped would be a solid Trump presidency. It didn’t happen. And as a result, I just went hard in the other direction. And you know my YouTube views have gone from a hundred thousand views per video minimum to around like 6,000 views per

22:44
video consistently. Now Instagram has been totally fine with the 180 shift. Again, over the last couple of months, I gained like 300,000 followers. So it is really kind of platform dependent on kind of what it is that you do, but. So is how different they are really all these platform. When you get that kind of scale and that kind of views, it’s just some small change. It just changes everything. And algo I suppose changes all the time and things disappear and pop up and 10,000 followers arrive in the

23:12
course of a couple of days. It must be weird to watch, yeah. It definitely can be. It definitely can be. That’s my schizo answer. Maybe I was propped up by like the Kremlin or something and they pumped my Joe Biden subscribe review. Nancy Pelosi. Exactly. Back to business what does the practical advice look like for content creators? What are the pools of wisdom do you have? The main thing is just get the systems in place from the beginning. I see too many people try and kind of go it alone. I actually see

23:39
one of two things. I see people try and go it alone as solo creators and they end up burning out really, really fast because nobody has the like tenacity. I mean, they do sometimes and like more power to them. I don’t but a lot of people try and go it alone script all of their videos themselves, edit all of their videos themselves, post all of them, their videos themselves comment back on people’s comments, write DMS or whatever. It’s a miserable grind. If you’re stuck in that realm of, I know 20 influencers, you’re

24:07
I know 20 influencers, you’re stuck in that loop. Yeah. Exactly. So how do you get out of it? Cause this is really good advice. Well, you build the systems right from the beginning. Okay so what does that actually mean? What does that look like? Where I was coming from when I started this is I was, I had been managing a 15 person team on a major content creators channel, right? So I already deeply. So you had a position? You working. I had a position, yeah. I was working as a COO for a major YouTuber.

24:29
I already knew what the systems were. Can you say who it was or? I usually can, but since we’re doing a Bali podcast, I’m not going to cause like, I just try not to. I went in knowing what I needed to build out and I more, more importantly I went, I went into Anti Prophet knowing what I didn’t want to do. I would have ripped my own eyes out if I would have been the one responsible for posting my content. I would have stopped doing this after a week if I was the one responsible for editing all of my own videos.

24:55
So right from the beginning, I was like, I need an editor and I need a social media manager. Now, luckily those two things are very like cost-effective. Readily available. Readily available, exactly. I hired both of those people and as a result, my job was to show up and be interesting for 45 minutes on camera every single week and focus on the part of the business that I actually really, really loved. So that’s what solo creators are generally doing in the realm of people who have a lot of money and

25:23
actually are looking to build out build out systems. They usually optimize around building out the wrong systems, right? Because again, most people are going into content creation, focusing on like, you know how do we provide the most value possible by focusing in on the actual content of like what it is that we’re talking about? Whereas they need to be focusing on the packaging first and foremost and giving people what it is that they think they want and then giving them like a little bit of what they know they

25:50
need to be wanting. But most people like want to go in being like, “Oh, like, you know, I’m really good at business. I know exactly what I’m talking about. I just need to like put the information out there and it’ll do what it needs to do.” But again, they neglect like the 50% of the process that’s the most important. So building up the systems that you need from the beginning around thumbnails, around titles, around having efficient workflows with your editors so that things are just repeatable.

26:13
And you know that like, for example, Monday is your sacred day for like filming content. And then the rest of the week it’s just all taken care of and the systems go and there’s no management necessary. that’s kind of where I see larger organizations kind of fall apart and either build out the wrong systems themselves internally, or just defer to a very, very expensive agency that doesn’t even do a good job. So larger organizations as in like a brand of not smaller influencers. Small influencers, you just

26:40
say, put some resources in place, put a couple of SOPs and paste personal SOPs that you can just follow give it to this design of this design of this editor and just do what you love, really? Yeah. So you can scale quick more rapidly, yeah? Yeah, I would say that businesses with more than like, I would say like five or ten people or something when they start to think about like organic content and they’re not just coming at organic content from a solo creator perspective. Those are mostly the people

27:07
that I’m talking about the businesses can go up from like 5 people to 10 people to 50 people that’s kind of the main mistake that I see on that end of the spectrum. Where do you see AI taking this industry in the next decade or next five years? Influencers will be worth next to nothing. Brands are going to start building out their own influencers in house so that they can get their organic traffic for free rather than having to partner with people. Do you think the audience is going to accept just

27:34
immediately accept. They already are it’s already happening. I think it’s some niches they are, I think it’s some niches they are, I think in adults entertainment, they will, for sure. But in other niches, I think the, they would want that spiritual connection. Have you ever tried to make yourself, I’m sure you have, you got your own AI avatar or somebody, what do they call AI agent speaking. Is it as effective? Does it work? Yeah, it sounds exactly like me. I have to put some input into like what it is that I think

28:01
about a topic but that takes me about 30, 40 seconds per topic. and the rest of the heavy lifting with the, what the writing is taking care of for me. But I think, very, very soon, I mean, you’re, you’re correct about the adult industry. Like something just came to mind. I just made a video about this last week, actually there. I came across this random, and again, we’re getting to what the algorithm is showing me and what this means about me, but, I came across an influencer where there was this AI influencer girl

28:29
who had like three boobs and she has like 300,000 followers. And on top of that, like she’s pushing out like political content like she’s reacting to like videos of like Zelensky and Trump in the Oval Office like getting in that fight or whatever. So again, we’re getting back to like very strange ways of like disseminating like certain pieces of like political propaganda or whatever. But that’s again, she’s very scantily clad in these in these videos, in these pictures. So that is definitely true

28:59
for the adult industry. However, like already on Tiktok shop in the e-comm sector, you have these little AI avatars talking about, you know, like it’s, it’s just a girl in the bottom right hand corner talking about how she’s married to a Dubai prince. And every summer he sends her to you know the Maldives and every time he’s there or she’s there he always buys her like the best like skincare products and you know, the best one is Obvi Collagenic Elite And then it’s just an ad for Obvi Collagenic Elite and

29:26
the video itself made, you know, it’s making like a hundred thousand dollars or so. So it’s already being done in that realm of things. And I think that specifically the insight there is that we like, when, when you open a video like that, it takes about five seconds to realize that this girl is AI, but you keep watching, because you don’t really care if it’s real, you’re consuming it in the same way that you would consume a fantasy novel. Like you’re just there to kind of be lied to for a minute and to like,

29:55
experience the fantasy. And as long as the information is interesting enough, like you’ll, you’ll continue watching It’s like people are starting to have relationships with information rather than the people actually communicating the information at this point. And I think if that continues to be the trend, AI influencers are gonna. I mean, just the scale of of media that they can create is just going to be mind blowing. Just at such volume, you know. Yeah. Yeah, interesting next five years, 5, 10, 20 years is going

30:23
to be, I think. Yeah. I’ll say one more thing too. And this is something that I’ve been maybe I’m, I’m maybe going to partner with a business to kind of build out in, inside of their own brand, but this particular brand does a lot of influencer deals, like thousands per year kind of thing. And what I thought might be interesting is if this brand could build out the systems in house to create AI generated clones of the influencers that they’re partnering with, you know, most of the time, these brands want to pay out

30:50
affiliate commissions and that’s it. They don’t want to pay like the flat creator fee. And if they’re able to build out this stuff in house, maybe they can go to these influencers and say, Hey, look, we’re not going to pay you the flat like fee per video is there to like compensate you for your time. but we’ll pay you some sort of licensing deal where we can license your likeness. We’ll post the content on our page, the best performing pieces of content you’ll post on your page. And with every video that

31:15
goes out, you’ll make an affiliate commission. So instead of paying like, you know, 20 million, we’re here in Bali. So let’s say a 20 million per video or $1,200 per video, you’re paying them like $4,000, $10,000 a month, but you’re getting like 200 videos out of it. You know what I mean? And it’s on success. So it’s a better model. All right. Well, I think opportunity for you apply what you’re doing. Cause I know you’re not only doing this, you know, you’re in the content creator service sector.

31:44
So if you had to have a cheat code for our audience, what would it be? What are those couple of little nuggets? And then maybe just explain what you’ve been doing and how you’ve been helping creators, businesses, et cetera. Honestly, I think the nuggets are probably the things that we’ve, that we’ve already covered. Just post a lot. Don’t be afraid of leading with controversy, but then walking back the statement inside of the video, just to get the traction that you need. Don’t be afraid of AI.

32:11
and don’t be attached to your content either for the love of God, please. Like just put it out there. It’s just a video. No one’s going to remember it in like two hours, anyway in like two hours, anyway in like 20 minutes, like if it’s a piece of short form, no one’s going to remember your piece of short form after 20 minutes after him watched it, right. Yeah, that’s another big influencer trap. Falling in love with your content and then just so emotionally invested in the comments and the results. And the, I mean,

32:36
emotional is up and down as much as the algorithm is, you know, it’s crazy Yeah, you know, I understand why ultimately like people sharing their opinions about us you know, the way that we used to interface with that as human beings you know, has been developed over the last like million, couple of millions of years in person. Yeah, I get it. But it’s damaging. Yeah. Yeah and like when you, even if it’s on a screen, it doesn’t matter. Like looking at it, you’re like, wow, this feels like this person is here in

33:03
person saying this to my face. This sucks. I don’t even read comments anymore. If I did, I would be floating in the ocean and never having returned. Who says that a lot? Joe Rogan says that a lot. Don’t even read the comments. Don’t read the comments. So, anyway, that’s those are probably the nuggets. And then in terms of what it is that I’m doing I am working with founders to help them create 150 videos for social media every single week in less than two hours of their time. So, if that’s something that

33:30
you want, hit me up, go to anti.prophet on Instagram and send me the word founder to my DMS. We’ll put the links below. Any other links you want to put there? No, that’s kind of, that’s, that’s kind of the main one. That’s, that’s the main project that I’m focusing on at the moment. So. Okay. So hit him up. Any comments or opinions or any ideas for our next podcasts or guests, just let us know. Otherwise I really appreciate it. Thank you. Thanks for having me man. There we go. All right. Cool. Yeah.

34:02
Thanks for having me. Thanks guys.